The Project
SugaShoo was founded with a rebellious spirit: to reinvent the traditional Moroccan “Babouche” slipper by marrying its original comfort and relaxed feel with modern aesthetics
The SugaShoo concept was born as a result of one of its founders’ personal experience. Born and raised in Morocco and a frequent visitor to Europe, he was asked time and time and again to bring back from his trips home a supply of Moroccan “Babouches” as his European friends craved the comfort and relaxed feel that the classic Moroccan slipper came to be known for.
This is how, over a couple of drinks, two close friends were brought into the idea of introducing the modern Moroccan Babouche.
SugaShoo seeks to provide the same comfort and relaxed feel of its traditional ancestor while embracing modern aesthetics.
3 Collections, 38 Models, all created in the same desire and spirit of diversity.
SugaShoo venture to create for you a collection riche in colours, textures and materials able to fit everyone from a Urban Style to a Trendy Classic. This spirit was a need of the funders as it is part of their DNA.
Be Yourself, Express your Mood, Define your Style.
#BeSugaShoo
SugaShoo also share the value of Solidarity, in Morrocco a lot of childrens and mainly the ones living in the mountain regions do not have access to drinkable water, electricity and heater are almost inexistant.
Nowadays it is a must to give when you can, so when you buy a SugaShoo a part will go back to associations.
The Team
